Who it's for
Founders who need marketing direction; not reports.
You're busy running the store
No dedicated data person. A dozen dashboards open in tabs, and you're still not sure what to fix first.
You have data, but not answers
GA4, Google Ads, Meta, Search Console — each reports something. None of them tell you the one move that actually matters this week.
You want a decision, not homework
You'd rather act on one clear lever than spend the weekend reconciling numbers across six tools.
How it works
A read, a decision, a delivery — every cycle.
Reads your data
Search Console, Google Analytics, Google Ads, Meta Ads, Merchant Center, your blog — pulled together each cycle.
Picks one lever
Specialist agents per channel feed a synthesis step that surfaces the single highest-leverage move — framed by effort versus lift.
Delivers it to you
A private web timeline of each cycle's move, sent to your Telegram or email. That's the whole deliverable.
What you get
A decision, not another report or 10 data dashboards to check.
One action per cycle
We commit to the single move worth making — so you always know what to do next instead of drowning in metrics.
A scorecard on last time
Every cycle grades whether the previous move actually worked, so the advice compounds instead of resetting.
A timeline of your decisions
Your full history lives on a private page; each week's lever arrives to your Telegram or email.
No dashboards to babysit
Halfborg does the reading and the thinking. You get the conclusion, not a wall of charts.
About Halfborg
Built by someone who's done the growth, not just the slides.
Halfborg is Alex Tan — a marketing technologist and builder with 20+ years across growth, data, and AI. He co-founded Recommend Group (USD 4M Series A, 2M+ customers) and now runs Halfborg, putting AI to work properly — real results over vanity metrics.
He built Levers because small stores don't lack data — they drown in it. Every tool ships another dashboard; none of them say what to do next. Levers is the opposite: read everything, decide one thing, hand it over.